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Itabhata, Dhirenpara, Guwahati, Assam, India


+91 757 685 0425



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Frequently Asked Questions

What is digital marketing? Would my business benefit from digital marketing?
Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones, and tablets.

Definitely. Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.

How often should I update my website?
Websites that go for long periods with no updates and new content are unlikely to perform well or support any useful digital marketing objectives. Though a static website technically qualifies as a website it’s bound to be more than a digital brochure that produces little or no leads.
Do I need a blog?
Email, social media, search, and other elements of your digital marketing mix will depend on delivering useful content. Though video outlets, podcasts, and media galleries present other options, a blog is by far the most used tactic for distributing marketing content on a channel over which you have complete control.
What is PPC?
PPC stands for pay-per-click. Essentially, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC, however numerous channels including Facebook now offer PPC ad models.
Why is social media important?
Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.
What is SEO? What is local SEO? Why is SEO important?
Search engine optimization (SEO) uses onsite and offsite tactics to help get content presented by a search engine.

Local SEO is the process of optimizing your online properties to generate traffic from location-based searches. It helps businesses promote products and services to local customers when they need them.

The majority of web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels.

What is marketing automation?
Marketing automation is software that manages marketing processes and campaigns across multiple channels. It streamlines lead generation, segmentation, leads nurturing, leads scoring, measurement processes, and more.

An effective marketing automation tool helps identify your audience, create the right content, and automatically trigger actions based on customer behavior.

Is email marketing still effective?
Email is stronger than ever. It’s more popular than any social media. It’s more private. More personal. More reliable. Most people rely on email and check their inboxes multiple times each day. If you want to communicate directly with people who actually permit you to market to them, email is marketing is essential.
How long does it take to see results?
Paid digital marketing programs should create results immediately. On the other hand, programs such as content marketing, email list building, and search engine optimization require persistence and patience. You might see some results in a matter of months; however, it’s likely to be six months to a year before you realize some of your traffic and conversion objectives.

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